South America Yerba Mate Market: Market Driver and Restraint

Yerba Maté (Ilex paraguariensis) is a small tree native to the subtropical highlands of Brazil, Paraguay, and Argentina. This evergreen member of the Holly family was introduced to colonizing and modern civilizations by the Guarani Indians of these regions. Yerba Maté is known as the national drink of these countries, and is consumed by millions of South Americans as a healthful alternative to coffee. This stimulating herbal beverage has the unique ability to wake up the mind without the nervousness and jitters associated with coffee. Deemed “The Drink of the Gods” by many indigenous groups in South America, and known as “the green gold of the Indios” by folks in Europe, yerba maté possesses a multitude of health benefits that have begun to attract the attention of American scientists and consumers.

South America Yerba Mate Market: Key Takeaways

This report studies the Yerba Mate market size (value and volume) by players, regions, product types and end industries, history data 2013-2017 and forecast data 2019-2024; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis.

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South America Yerba Mate Market: Forecast by Application

The yerba mate is a highly consumed product in Argentina, as its consumption constitutes a deep-rooted tradition, and is therefore present in most Argentine homes. It is cultivated for business purposes in only three countries: Argentina, Brazil and Paraguay, in coincidence with its natural dissemination area. This product forms part of a deep-rooted tradition in Argentina and neighboring countries, and has an enormous potential for increasing its insertion in the world market. At present, South America is the main consumer areas. In addition, some European countries, the Middle East and the United States is one of the major consumer areas. For yerba mate, climate and downstream demand are two major factors which have a direct impact on yerba mate production. Drought can seriously affect yerba mate production.

South America Yerba Mate Market: Forecast by Region

At present, there are approximately 220 brands of yerba mate on the market, with some brands sold worldwide. The most popular mate in Argentina is Las Marias, and their Taragui brand. Canarias is the market leader in Uruguay. Canarias has a clear market share. In Brazil, Barão and Triunfo are two loud names. They symbolize the ancient reputation.

Since the first half of last century, Argentina was the largest producer and processor of the infusion, in addition to being the first world consumer of yerba mate. The last decade witnessed a gentle expansion of new plantations, coupled with genetic selection in a larger number of seedlings in production. According to the association’s data, the amount of upstream raw materials did not show significant growth. Therefore, yerba mate also did not show significant growth. At present, the industry maintained a relatively stable development trend. Argentina, Brazil’s economy is relatively poor state, but yerba mate sales will not be a significant decline. For South Americans, yerba mate is indispensable drink.

South America Yerba Mate Market: Key Players

Las Marías, Amanda, Andresito, Molinos, Canarias, La Tranquera, Playadito, Santo Pipó, Lauro Raatz, Barão, Aguantadora, Kraus Yerba Mate, CBSe, Romance, Rosamonte, Selecta, La Virginia and Triunfo, are the key vendors included in this report.

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